Small Business Online Marketing Considerations | Online marketing

For small business online marketing can hugely powerful and profitable. Many small businesses now recognise the importance of having a synergised cohesive online marketing campaign that can do wonders for their bottom line.Most small businesses now have a website and many small businesses are now using Facebook and Twitter to boost their online presence. There are though some rules of the game (social media) which small business, in fact any business, must be aware of before they embark on a comprehensive online marketing assault. The evolution of online marketing has come a long way so lets take a look at the things to consider:1. How much do you know?The first thing to consider what do you know about the internet. For example, do you know what SEO (search engine optimisation) is? Do you know how Google works? Do you know how to find keywords? Do you know the difference between a head keyword and a long tail keyword and which one is better to get ranked highly by Google and the other search engines such as Yahoo? Determining your level of online marketing knowledge will help you determine what type of online marketing strategies you employ.2. Who is your market?The next thing to consider who is your market? Again this will have an effect on what types of strategies to use. For instance are you selling to older people who may not use Facebook, or are you selling to a younger crowd? Are you selling to students and professionals? This will determine when you use Facebook for your small business and Twitter.3. How much time do you have?Online marketing takes time. There are no free lunches and patience is required. It’s a bit like going to a Financial Planner and hoping they will make you rich overnight. It’s not going to happen. Online marketing is a science rather than a magic act although things are becoming more automating and easier to do. For instance Facebook optimisation is easier now that small business can create stunning landing page which link to their websites. Small businesses using Twitter can now schedule bulk tweets. However you must ask yourself how much time can you invest on your internet marketing campaign, because again this will determine what you use and how often you use it.4. Are you already online?Do you already have a website achieving high SEO? Do you already use social media strategies for your small business? Maybe you all need to tweak around the edges. The fact is online marketing needs a consistent approach. It is all about Trust Marketing and building relationships and you can’t do that if your marketing is static. Again, you can now automate a lot of things like email newsletters and so on but trust marketing still requires a personal touch and social media allows this, don’t neglect it!These are the important factors to consider for the online marketing of your small business. The fact is patience does pay off as long as you have the right ingredients and you are continually mixing them up. There are of course quite a few others factors to consider and really powerful strategies that you can employ to get your website up Google and use social media to increase your bottom line.

The Live Sheep Trade, Live Cattle Trade and Live Goat Trade | Livestock

Australia is the world’s leading supplier of high quality live cattle, goat and sheep exports to countries around the world, in particular the Middle East and Asia.Many countries across these regions do not have the resources or geography to efficiently produce enough livestock to feed their population. Australia meets the demand for essential red meat protein by exporting livestock for food production and breeding, as well as chilled and frozen meat products.Australia currently exports chilled and frozen meat to the countries we export live animals to. They are complementary trades that serve different needs for the range of consumers in these countries.In many of these countries, tradition, religion and lack of refrigeration means they need to import live animals, which mostly supply traditional markets.In these same countries, our chilled and frozen meat products are sold to five star restaurants, hotel chains and for manufacturing or further processing. Both trades work together to feed people in the countries we export to, and are not interchangeable.The live export of sheep, cattle and goats provides a strong return to the Australian economy – an average of A$1 billion a year in export earnings for Australia since 2005-06 – and a recent report by the Centre of International Economics (CIE) found that 74%, or A$742 million, of these earnings go directly to Australian livestock producers.The CIE evaluation confirmed the significant flow-on benefits exporting live sheep, cattle and goats provides to livestock producers and regional economies, as well as the importance of the live trade in providing producers with access to the broadest possible range of markets.It found that without the trade saleyard prices would be 4% lower for grass fed cattle, 7.6% lower for lambs and 17.6% lower for older sheep, confirming that Australia’s livestock export industry provides benefits for all producers.In 2010 Australia’s livestock export industry provided an important additional market for sheep, cattle and goat producers while underpinning domestic livestock prices.2.978 million sheep were exported to key markets across the Middle East through the live sheep trade during 2010. The largest market was Kuwait, taking 1,076,455 head, followed by Bahrain with 515,731.In 2010 Australia’s live cattle export industry maintained its momentum, exporting 873,573 head with a value of A$679 million. While this volume is 8% down on 2009 figures, the value of Australia’s live cattle exports increased by A$17 million, resulting in industry’s highest ever live cattle export earnings.The cattle trade to the Middle East grew significantly, increasing 134% on 2009 figures. 226,547 head were exported to the Middle East, with figures boosted by the reopening of the trade to Egypt and the establishment of the cattle trade to Turkey. 56,441 cattle valued at A$48 million were exported to Egypt following the reopening of the trade. Live cattle exports to Turkey began in September, with 66,002 cattle exported valued at A$55 million.Despite a drop in volumes as a result of the Indonesian Government’s decision to place greater scrutiny on import volumes and reduce the number of import permits issued, Indonesia remained Australia’s largest market for live cattle taking 520,987 head, equal to 56% of all Australian cattle exports, followed by Turkey and China.In 2010 81,014 goats were exported, contributing $10 million dollars in export revenue. Malaysia remained the strongest market for live Australian goats, taking 67,675 – 83.5% of the total Australian goat exports.

Five Common Reasons To Consult An Elder Law Attorney | laws and issues

You may have heard of the term ‘elder law’ and wondered what, exactly, it meant. Simply put, an elder law specialist has taken the time to learn as much as possible about any laws affecting the lives of senior citizens and their families. There are many different issues that fall under the elder law heading, but some of the most common are outlined here.Protecting Seniors From AbuseThis is one of the most distressing examples of why you may want to consult an attorney specializing in concerns of the elderly. If you have an aged parent who is in a nursing home, receiving skilled nursing care, or being cared for by someone else and you suspect that your parent is being neglected or abused, you must consult with a litigation attorney as soon as possible who specializes in cases of elder abuse. They can give you the guidance and support you need while investigating and filing suit against the abuser or abusers. Protecting the dignity and welfare of seniors is one of the most rewarding aspects of handling legal issues for the elderly.Helping With Financial PlanningIf you’re getting ready to retire, an elder law specialist who has experience in financial planning can help you develop a solid, long-term financial plan that will protect your finances while allowing you to live comfortably in your golden years. Estate lawyers can also help you choose an appropriate nursing home or assisted living facility when the time comes and oversee your finances to make sure your bills are paid and your property is handled correctly.Estate PlanningIt’s crucial that a properly executed will is prepared for you in order to make sure your estate is handled properly after your death. Meeting with estate lawyers to discuss your heirs and last wishes is crucial if you have an estate of any size. A will that clearly and concisely states who will inherit what and how your estate is to be distributed can prevent your heirs from squabbling about your estate after you’ve passed away. Writing a will and structuring an estate in order to protect your assets even after your death is one of the most common reasons people consult with elder law attorneys.Social Security DisputesSocial security is a financial safety net for many seniors after retirement. Depending on the monthly checks you receive from social security can be difficult, particularly if you don’t feel you’re receiving appropriate benefits. If you have a dispute over your social security payments, an elder law litigation attorney can represent you and protect your interests, helping you get the social security benefits you deserve.Grandparents’ RightsLitigation attorneys can represent grandparents who have lost contact with their grandchildren through no fault of their own. A divorce or separation is always heart wrenching, but when parents use their children as weapons in an unpleasant divorce, it is often the grandparents who suffer when an unhappy parent won’t let children visit grandparents who are the family of their ex-spouse. Fortunately, there are elder laws that cover such situations, and an experienced litigation attorney can work with family courts to ensure you are able to continue enjoying a relationship with your grandchildren.If you or a loved one is facing an elder law issue, consulting with experienced estate lawyers or getting a litigation attorney who is familiar with legal issues concerning the elderly is your best bet for resolving the issue to your satisfaction.